Association of Latvian Travel Agents - ALTA is a profesional public orgnization estabslished by merger of travel agents and tour-operators in order to found , on the grounds of common business and equality and within the frame of law and their Statute, an amalgamated managerial institution to coordinate business activities of travel agents and tour-operators, protect their interests and represent Latvian travel business on the world`s scale.

Basic targets of the Association::

• to facilitate development of international and local tourism in Latvia;
• to protect its professional and financial interests in the state economic activities;
• to participate in drawing up legal acts relating to tourism;
• to foster cooperation with local, foreign and international tourist unions and associations;
• to facilitate acceptance of the Association as an associated member to international torist unions, clubs and assiciations as well as to establish te like organizations of its own;
• to advertise abroad the possibilities of tourism provided within Latvia and to promote tourist advertising in Latvia;
• to arrange representation of the Association at international tourist exhibitions and fairs with the view to advertise possibilities of tourism in Latvia;
• to render consulting services relating to promotion of tourism to the members, to perform compilation, publication and distribution of printed commercials;
• to work our ethical principles of tourist business in compliance with Latvia`s state interests and adhere to them.