ALTA joins European programme to promote sustainability among SMEs

ALTA is participating to the EU SUSTOUR project that fosters the uptake of sustainability tools and practices among travel agents and tour operators. As part of the project at least 175 European enterprises will obtain technical support. They will work towards Travelife certification and on the introduction of carbon, plastic and supply chain management tools. The programme is financially supported by the EU COSME programme, supporting the competitiveness of the European SME sector.

Riga, December 10, 2021. Sustainable tourism is no longer a niche product or market. All types of tourism can and must be made more sustainable. And all actors in the tourism value chain, including travel agents and tour operators, have a vital role to play in this transformation. As intermediates between tourists and tourism businesses tour operators and travel agents can influence the choices of consumers, practices of suppliers and the development in destinations.

The project will provide free technical support for travel agents and tour operators that want to improve their sustainability performance. A call for application for SME support will be launched later this year to offer interested travel agents and tour operators the opportunity to work towards Travelife certification, which is the leading training, management and certification scheme specifically designed for travel agents and tour operators and globally supported by the travel industry. The technical support will include training, one-on-one and group coaching to implement sustainability best practices, and Travelife certification. Companies can also apply for specific support packages related to carbon, plastic and / or supply chain management.

At the end of the project, it is expected that 175+ SMEs will benefit from the wider direct financial support programme rolled out under this project.

Said Inga Kavaca, Chairman of the board: “We encourage our members to use the opportunities provided by this project and contribute step-by-step to a more sustainable tourism. As an important player of the tourism value chain, we have a shared responsibility to manage tourism is a sustainable way for present and future generations.”


SUSTOUR aims to foster the capacities and skills of 175+ tour operators (SME’s) to implement training, management systems, standards and solutions, which will improve their sustainable management and performance and open up new market opportunities. SMEs from all EU countries will be able to benefit from SUSTOUR.

SUSTOUR is a three-year project funded by the EU COSME programme. It is managed jointly by ECEAT, FUTOURIS, ECTAA, UHPA, SMAL, ANVR and APAVT. In addition more than 15 national associations are supporting the initiative. The strong support will mainstream sustainability within the travel sector.

For more information, visit the project website.

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